It all started with three friends who required something that was hard to come by in 1993 Milwaukee – something strong, burly and full of flavor – to keep them well fueled for long nights and hard work. These guys were in need of some real, quality coffee, and in order to get it – they had to roast their own.
And so ALTERRA was born. They spent long hours roasting, testing and tasting to make sure every pound of coffee delivered the best characteristics from the beans used. This hard work, expertise and commitment remains today, with ALTERRA giving you great quality coffee with a distinctive big flavor.
And, as a carefully selected quality brand by MARS Drinks, ALTERRA is now available to every workplace, everywhere!